What if bath time was the most important part of your baby’s day?

It is!

And so is that rub you’re giving your baby bump right now, and the nappy changes and the feeds you do. Even when you playfully copied that squeaky noise they just made - all of these tiny moments literally build your baby's brain!

Oliiki shows you how!

All development starts in the brain!

During the first 1000 days - the time from conception to two - your baby develops at a rate that never happens again. And all that development comes from the tiny experiences they get every day. Those moments shape how the brain is built.

It sounds huge. And it is. But the fabulous thing is, it doesn't have to be complicated or expensive.

Your baby literally builds their brain when they hear your voice while you’re pregnant, when you respond to their cries, when you play peekaboo for the 14,000th time!

You see, to your baby, simple is never simple. It’s brain-building!

These tiny moments matter way more than we realise.

Clare and 3 children.

I had no idea if I was getting it right.

We all want the best for our babies, the thing is, no one actually showed us what “right” looks like.

Babies don’t come with a manual, so how are we supposed to know what to do - or why and how any of it actually helps them reach their full potential and thrive?

But what if we DID understand the why?

That’s exactly why I built the Oliiki app, not only to show you what to do with your baby, every day from the first day of pregnancy right through until they are two, but also, so you can understand what your baby is getting from these tiny playful moments. So not only will you be helping your baby be the best they can be, you'll also know you're getting it right.

  • "I know I'm definitely doing something right because someone is showing me."

    —Charlotte, mum to 10-month-old Harry

  • "I literally, almost instantaneously, felt better after doing the things on the Oliiki app. It was incredible! I’d love it if Oliiki was part of a welcome pack that you get when you go to the midwife or the doctor."

    — Monika - Mum of 3-month-old

  • "I use the Oliiki app with her big sister, it's such a great way of getting her involved with her new baby. Every day we see the 'game of the day'. She loves it. I've felt so supported having the app there, it's like having a friend with you."

    — Claire - mum to 4-year-old Scarlet and 2-month-old Sienna

  • "After doing the Oliiki activities the reaction of my little one was amazing. It gives me sunshine the whole day! Like, oh my God, she loved it and it’s something I can do over and over again. And I do, just to see how happy she is again!"

    — Shubhi - Mum of 9-month-old baby Anaisha

The Oliiki App

Every day, the Oliiki app gives you one tiny, easy-to-do activity to share with your baby - using only things from in and around your home.

It tells you what to do. How to do it. And exactly why it helps your baby's brain and their development.

From your first day of pregnancy right through to their second birthday.

£4.99 a month. Or £96.99 for a lifetime subscription.

Don't just take our word for it.

Oliiki is based on the latest early childhood learning research and evidence. It has education at its heart. Built by teachers, educational researchers, and digital learning specialists - who also happen to be mums.

And it's scientifically proven to boost your confidence as a parent.

Parenting app for everyday play benefits parental self-efficacy in baby’s first 1000 days.

A study by Laura Outhwaite, UCL Institute of Education

  • "Having things to do with my bump has made my pregnancy journey even more exciting... I'm so glad I heard about this app so early on in my pregnancy."

    —Catherine - 4 weeks pregnant

  • "saved us so much time on Google trying to find fun things to do that are beneficial to my little girl's development... you will learn so much about your little one's growth"

    —Rob

  • Being a brand new mum & unsure how to help my baby develop I decided to give it a go. I am so glad I did. It's helped me feel more in control, it's helped me play and even helped me to get my little one to nap! A fabulous app and 100% worth buying!"

    —Jo

  • "I really recommend you try this app out! As well as helping your little one learn through fun, you will learn so much about your little one's growth. Great Job Oliiki!"

    -Husba

Mum and toddler touching faces

You’ve got this and Oliiki’s got you!

No more guilt at just trying to get through the day. No more googling what to do. No more wondering if you're getting it right.

Just you, them, and a whole lot of fun - growing and learning together, sure that every tiny moment counts.